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- Keep dollars in Canada and support local jobs.
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What does “Canadian” really mean?
A maple leaf doesn't always mean Made in Canada, and a Canadian company isn't necessarily Canadian-owned. Knowing the difference helps your purchase genuinely support Canada.
Product of Canada
The highest bar. Nearly all of the product and its production costs must be Canadian.
Made in Canada
Canadian-made doesn’t always mean entirely Canadian. Imported parts or ingredients may still be used.
Canadian-owned
We look at who ultimately controls the company, not simply where its office is located.
Don’t judge by the maple leaf
A maple leaf is branding, not proof of Canadian ownership or origin. Check the actual claim.