Canadian brand
Personal Care
Vancouver, BC
Vancouver-origin skincare brand founded by sisters Taran and Bunny Ghatrora, focused on acne-prone and sensitive skin: cleansers, serums, moisturizers, sunscreen and lip care.
Not equivalent to Neutrogena dermatological active ingredients or all acne treatments; avoid therapeutic efficacy comparison.
Alternative to Neutrogena
Blume is acne/sensitive-skin focused; does not replicate Olay’s full anti-aging and specialist actives range.
Alternative to Olay
Personal Care
Facial cleansers, acne-oriented serums and SPF facial protection
Blume provides face washes, acne-oriented serums and mineral SPF sunscreen for a subset of the skincare needs served by Neutrogena.
Personal Care
Hydrating facial cleansers and facial moisturizers
Blume offers gentle face washes and moisturizing gel cream overlapping Olay’s basic cleanse-and-moisturize routine.
Founded by the Ghatrora sisters; outside investors publicly named in 2025. Current cap table, ultimate controlling interest and beneficial ownership were not established.
Official FAQ: manufactures products in Canada wherever possible; all other products are made in the USA. This is product-mixed Canadian and US manufacture.
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