What's new

You can now search directly for a product — like deodorant, shampoo, or coffee — and see the Canadian companies that offer it, alongside the usual brand-to-brand swaps.

Try it with All-Purpose Cleaners, Chocolate Bars, Deodorant, Laundry Detergent, Shampoo, or Whole-Bean or Ground Coffee.

Ownership Watch follows how brand ownership changes over time, with sources cited for every claim — see which familiar names have quietly changed hands.

Your My List page now has a share button — send your saved Canadian alternatives to a friend with one link. Nothing is tied to an account.

Browse a growing collection of Indigenous-owned businesses across Canada, each one verified before it's listed.