Canadian food brand and company offering pasta, canned tomatoes, sauces, beans and ketchup, owned by Ontario processor Sun-Brite Foods.
The overlap is mainly ketchup and tomato sauces rather than Heinz's full condiment portfolio. Primo availability and distribution may be narrower.
Alternative to Heinz
Groceries
Ketchup and tomato-based condiments
Heinz is a major ketchup brand; Primo currently sells tomato ketchup and other tomato sauces. Primo provides an Ontario-based alternative for the ketchup and tomato-condiment use case.
Primo was purchased by Sun-Brite Foods Inc. in 2006. Current federal trademark records list Primo Foods Inc. at Sun-Brite's Ruthven/Kingsville, Ontario address. Evidence of ultimate shareholder nationality was insufficient for Canadian Owned=yes.
The Canada Border Services Agency identifies Primo as a Canadian producer that has manufactured dry wheat pasta in Toronto since 1956. This supports partial Canadian manufacturing but not a blanket Made in Canada or Product of Canada claim across all Primo products.
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