Personal Care

Canadian reusable period-care brand offering washable pads and period underwear Useful as an alternative to Always specifically for reusable menstrual pads and period underwear.

Amazon

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Well.ca

Online shop for wellness, beauty and everyday household essentials.

Toronto-founded skin-care company focused on natural formulations Useful as an alternative to Aveeno specifically for sensitive-skin facial and body skincare.

Toronto-based skincare company producing sensitive-skin formulas manufactured in Ontario Useful as an alternative to Aveeno specifically for sensitive-skin facial and body skincare.

Montréal personal-care company offering skincare, nail care and body-care products Useful as an alternative to Aveeno specifically for sensitive-skin facial and body skincare.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care Useful as an alternative to Aveeno specifically for sensitive-skin facial and body skincare.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care Useful as an alternative to Banana Boat specifically for mineral sunscreen.

Bath & Body Works

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East Coast Glow

A Bonavista, Newfoundland company making plant-based body wash, lotion and lip care.

Bath & Body Works

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Sisters Sage makes Indigenous wellness and self-care products; Bath & Body Works is a major U.S. bath and body-care retailer.

Bath & Body Works

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Mother Earth Essentials

An Edmonton company rooted in Indigenous plant knowledge, making soap, lotion, body wash and candles.

Bath & Body Works

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Rocky Mountain Soap Company

Canadian-owned manufacturer with soaps, body care and bath products made in Canmore.

Bath & Body Works

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Canadian brand offering body wash, lotions, deodorant and personal-care products.

Bath & Body Works

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Canadian personal-care company with natural body, face and oral-care products.

Bath & Body Works

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British Columbia natural body-care and home-fragrance company. Useful as an alternative to Bath & Body Works specifically for bath, body and soap products.

Interconnect Health and Wellness is a Selkirk First Nation-owned wellness practice; BetterHelp offers U.S.-based online mental-health support.

Authentically Rooted Wellness offers Indigenous-led wellness and equine-assisted learning; BetterHelp is a U.S. online mental-health service serving an overlapping wellness-support need.

2Bear provides Mi’kmaq-owned wellness services; BetterHelp provides U.S.-based online mental-health support, making it a functional but narrower comparison.

Santele’s Healing Circles provides Mi’kmaq-owned healing and wellness services; BetterHelp is a U.S. online mental-health service serving an overlapping support need.

Both sell botanical/natural body-care products.

Both sell natural/botanical soap and personal-care products.

Both sell natural soap/body-care products; Uasau is a niche Inuit-owned alternative.

Botanical/natural skincare and body-care products serve a similar consumer need.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care Useful as an alternative to Burt's Bees specifically for lip, skin and body care.

Rocky Mountain Soap Company

Canadian natural body-care and soap company with its own manufacturing in Canmore Useful as an alternative to Burt's Bees specifically for lip, skin and body care.

Montréal personal-care company offering skincare, nail care and body-care products Useful as an alternative to Burt's Bees specifically for lip, skin and body care.

Niawen Beauty is an Indigenous-owned skincare brand; CeraVe is a major U.S. skincare brand.

Naidié Nezų is an Indigenous-owned northern skincare company; CeraVe is a major U.S. skincare brand.

Montreal skin-care and cosmetics company producing certified organic beauty products. Useful as an alternative to CeraVe specifically for facial moisturizer, cleansers and everyday skincare.

British Columbia skincare company using glacial mineral ingredients. Useful as an alternative to CeraVe specifically for facial moisturizer, cleansers and everyday skincare.

Kitchener botanical skin-care company producing products in its Ontario facility. Useful as an alternative to CeraVe specifically for facial moisturizer, cleansers and everyday skincare.

Toronto natural skincare company offering facial oils, cleansers and treatments. Useful as an alternative to CeraVe specifically for facial moisturizer, cleansers and everyday skincare.

Toronto natural skincare brand offering cleansers, toners, serums and body care. Useful as an alternative to CeraVe specifically for facial moisturizer, cleansers and everyday skincare.

Canadian brand with toothpaste and personal-care products, offering one of the clearest Canadian replacements for Colgate oral care.

Canadian company covering body care and household products within Colgate-Palmolive's broader categories.

Rocky Mountain Soap Company

Canadian-owned body-care manufacturer replacing personal-cleansing products rather than oral care.

Nelson, BC maker of toothpaste and deodorant with refill options. Useful as an alternative to Crest specifically for toothpaste and oral care.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Crest specifically for toothpaste and oral care.

Ontario razor company producing precision-machined reusable safety razors. Useful as an alternative to Dollar Shave Club specifically for razors and shaving hardware.

Edmonton-based maker of precision-machined safety razors. Useful as an alternative to Dollar Shave Club specifically for razors and shaving hardware.

Rocky Mountain Soap Company

Dove sells bath, body, skin and hair products; Rocky makes soap, body, face and hair-care products in Canmore. Rocky is a Canadian-made alternative for the overlapping bath and body categories.

Crate 61 Organics produces Canadian-made bar soaps and related skincare, providing a domestic alternative for shoppers replacing Dove cleansing bars and basic body-care products.

Dr. Bronner's

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Mother Earth Essentials

For bar soap specifically, this Edmonton company makes handmade soaps drawing on Indigenous plant knowledge.

Dr. Bronner's

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Canadian soap and body-care brand focused on plant-based bar soaps. Useful as an alternative to Dr. Bronner's specifically for bar soap and body cleansing.

Dr. Bronner's

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Rocky Mountain Soap Company

Canadian natural body-care and soap company with its own manufacturing in Canmore. Useful as an alternative to Dr. Bronner's specifically for bar soap and body cleansing.

Dr. Bronner's

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Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Dr. Bronner's specifically for bar soap and body cleansing.

Canadian cosmetics/skincare brand with broad mass-market distribution.

Canadian Indigenous-founded makeup brand.

Toronto-founded skincare company for users replacing e.l.f.'s skincare products.

Canadian-manufactured precision safety razor offering a domestic alternative to disposable/cartridge shaving systems.

Canadian-owned Edmonton maker of reusable safety razors.

Canadian brand covering deodorant, sunscreen and other personal-care categories in Edgewell's portfolio.

Canadian family-owned cosmetics and skincare brand with substantial Canadian manufacturing.

Canadian Indigenous-founded beauty brand offering colour cosmetics.

Toronto-founded skin-care company replacing part of Estée Lauder's skincare portfolio.

Canadian personal-care company covering natural skincare and body products.

Edmonton Indigenous-owned hair-care company producing shampoo and conditioner bars. Useful as an alternative to Function of Beauty specifically for hair care and shampoo/conditioner.

Frelighsburg, Quebec personal-care company offering shampoo, conditioner, body and hair products. Useful as an alternative to Function of Beauty specifically for hair care and shampoo/conditioner.

Natural personal-care company producing shampoos, conditioners and skin/body products on Vancouver’s North Shore. Useful as an alternative to Function of Beauty specifically for hair care and shampoo/conditioner.

Ontario razor company producing precision-machined reusable safety razors Useful as an alternative to Gillette specifically for reusable safety razors and shaving hardware.

Edmonton-based maker of precision-machined safety razors Useful as an alternative to Gillette specifically for reusable safety razors and shaving hardware.

Manitoba family beauty company making cosmetics and personal-care products. Useful as an alternative to Glossier specifically for cosmetics and makeup.

Canadian Indigenous-founded cosmetics company. Useful as an alternative to Glossier specifically for cosmetics and makeup.

Independent Victoria beauty company producing refillable and low-waste cosmetics and skincare. Useful as an alternative to Glossier specifically for cosmetics and makeup.

Ontario razor company producing precision-machined reusable safety razors. Useful as an alternative to Harry's specifically for razors and shaving hardware.

Edmonton-based maker of precision-machined safety razors. Useful as an alternative to Harry's specifically for razors and shaving hardware.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care Useful as an alternative to Hawaiian Tropic specifically for sunscreen.

Natural personal-care company producing shampoos, conditioners and skin/body products on Vancouver’s North Shore Useful as an alternative to Head & Shoulders specifically for dandruff-flake shampoo and scalp cleansing.

Canadian personal-care and household-products brand focused on body, baby and cleaning products. Useful as an alternative to Hello Bello specifically for baby skin care and family personal care.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Hello Bello specifically for baby skin care and family personal care.

Canadian skin-care company known for plant-based eczema and moisturizing products. Useful as an alternative to Hello Bello specifically for baby skin care and family personal care.

Ontario cloth-diaper manufacturer producing reusable diapers in its own factory Useful as an alternative to Huggies specifically for reusable cloth diapers.

Winnipeg family-run manufacturer of reusable cloth diapers and diaper accessories Useful as an alternative to Huggies specifically for reusable cloth diapers.

Toronto-founded reusable diaper and period-care company. Useful as an alternative to Huggies specifically for reusable cloth diapers.

Quebec family cloth-diaper company. Useful as an alternative to Huggies specifically for reusable cloth diapers.

Rocky Mountain Soap Company

Canadian natural body-care and soap company with its own manufacturing in Canmore Useful as an alternative to Irish Spring specifically for bar soap and body cleansing.

Canadian personal-care and household-products brand focused on body, baby and cleaning products Useful as an alternative to Irish Spring specifically for bar soap and body cleansing.

Canadian personal-care and household-products brand focused on body, baby and cleaning products Useful as an alternative to Johnson's Baby specifically for baby wash and gentle baby personal care.

Natural personal-care company producing shampoos, conditioners and skin/body products on Vancouver’s North Shore Useful as an alternative to Johnson's Baby specifically for baby wash and gentle baby personal care.

Canadian personal-care brand for skin, body, oral care and sunscreen; does not replace Kenvue's medicines.

Canadian company covering personal-care and baby-product categories where Kenvue competes.

Rocky Mountain Soap Company

Canadian-owned manufacturer for soap, body care and related personal-care products.

Toronto-founded skin-care brand replacing the skin-care portion of Kenvue's portfolio.

Green Room offers shampoo and conditioner bars and low-waste hair-care products overlapping with Kitsch hair-care and beauty use cases.

Manitoba family beauty company making cosmetics and personal-care products. Useful as an alternative to Kosas specifically for cosmetics and makeup.

Canadian Indigenous-founded cosmetics company. Useful as an alternative to Kosas specifically for cosmetics and makeup.

Independent Victoria beauty company producing refillable and low-waste cosmetics and skincare. Useful as an alternative to Kosas specifically for cosmetics and makeup.

Quebec independent fragrance house creating perfumes in Canada. Useful as an alternative to Le Labo specifically for fine fragrance and perfume.

Toronto independent fragrance house producing artistic perfumes. Useful as an alternative to Le Labo specifically for fine fragrance and perfume.

Calgary natural personal-care company selling deodorant, hair care and body products. Useful as an alternative to Lume specifically for deodorant.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Lume specifically for deodorant.

Canadian personal-care and household-products brand focused on body, baby and cleaning products. Useful as an alternative to Lume specifically for deodorant.

Calgary natural personal-care company selling deodorant, hair care and body products. Useful as an alternative to Native specifically for deodorant.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Native specifically for deodorant.

Canadian personal-care and household-products brand focused on body, baby and cleaning products. Useful as an alternative to Native specifically for deodorant.

Maritime Naturals sells cleansers, serums and moisturizers that overlap with common Neutrogena facial-care use cases.

Toronto-founded skin-care company focused on natural formulations Useful as an alternative to Neutrogena specifically for facial skincare and cleansing.

Toronto-based skincare company producing sensitive-skin formulas manufactured in Ontario Useful as an alternative to Neutrogena specifically for facial skincare and cleansing.

Montréal personal-care company offering skincare, nail care and body-care products Useful as an alternative to Neutrogena specifically for facial skincare and cleansing.

Canadian family-owned cosmetics and skin-care brand Useful as an alternative to Neutrogena specifically for facial skincare and cleansing.

Kitchener botanical skin-care company producing products in its Ontario facility. Useful as an alternative to Neutrogena specifically for facial skincare and cleansing.

British Columbia skincare company using glacial mineral ingredients. Useful as an alternative to Neutrogena specifically for facial skincare and cleansing.

NOW Foods

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NutriStart

NutriStart supplies vitamins and natural dietary supplements comparable to a subset of NOW Foods offerings.

Natural personal-care company producing shampoos, conditioners and skin/body products on Vancouver’s North Shore Useful as an alternative to OGX specifically for shampoo, conditioner and hair care.

Frelighsburg, Quebec personal-care company offering shampoo, conditioner, body and hair products Useful as an alternative to OGX specifically for shampoo, conditioner and hair care.

Canadian personal-care and household-products brand focused on body, baby and cleaning products Useful as an alternative to OGX specifically for shampoo, conditioner and hair care.

Edmonton Indigenous-owned hair-care company producing shampoo and conditioner bars. Useful as an alternative to Olaplex specifically for hair care and shampoo/conditioner.

Frelighsburg, Quebec personal-care company offering shampoo, conditioner, body and hair products. Useful as an alternative to Olaplex specifically for hair care and shampoo/conditioner.

Natural personal-care company producing shampoos, conditioners and skin/body products on Vancouver’s North Shore. Useful as an alternative to Olaplex specifically for hair care and shampoo/conditioner.

Toronto-founded skin-care company focused on natural formulations Useful as an alternative to Olay specifically for facial skincare.

Toronto-based skincare company producing sensitive-skin formulas manufactured in Ontario Useful as an alternative to Olay specifically for facial skincare.

Montréal personal-care company offering skincare, nail care and body-care products Useful as an alternative to Olay specifically for facial skincare.

Independent Victoria beauty company producing refillable and low-waste cosmetics and skincare Useful as an alternative to Olay specifically for facial skincare.

Kitchener botanical skin-care company producing products in its Ontario facility. Useful as an alternative to Olay specifically for facial skincare.

British Columbia skincare company using glacial mineral ingredients. Useful as an alternative to Olay specifically for facial skincare.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care Useful as an alternative to Old Spice specifically for deodorant and everyday body care.

Rocky Mountain Soap Company

Canadian natural body-care and soap company with its own manufacturing in Canmore Useful as an alternative to Old Spice specifically for deodorant and everyday body care.

Nelson, BC maker of toothpaste and deodorant with refill options Useful as an alternative to Old Spice specifically for deodorant and everyday body care.

Edmonton Indigenous-owned hair-care company producing shampoo and conditioner bars. Useful as an alternative to Ouai specifically for hair care and shampoo/conditioner.

Frelighsburg, Quebec personal-care company offering shampoo, conditioner, body and hair products. Useful as an alternative to Ouai specifically for hair care and shampoo/conditioner.

Natural personal-care company producing shampoos, conditioners and skin/body products on Vancouver’s North Shore. Useful as an alternative to Ouai specifically for hair care and shampoo/conditioner.

Ontario cloth-diaper manufacturer producing reusable diapers in its own factory Useful as an alternative to Pampers specifically for reusable cloth diapers.

Winnipeg family-run manufacturer of reusable cloth diapers and diaper accessories Useful as an alternative to Pampers specifically for reusable cloth diapers.

Toronto-founded reusable diaper and period-care company. Useful as an alternative to Pampers specifically for reusable cloth diapers.

Quebec family cloth-diaper company. Useful as an alternative to Pampers specifically for reusable cloth diapers.

Natural personal-care company producing shampoos, conditioners and skin/body products on Vancouver’s North Shore Useful as an alternative to Pantene specifically for shampoo and hair care.

Frelighsburg, Quebec personal-care company offering shampoo, conditioner, body and hair products Useful as an alternative to Pantene specifically for shampoo and hair care.

Canadian personal-care and household-products brand focused on body, baby and cleaning products Useful as an alternative to Pantene specifically for shampoo and hair care.

Manitoba family beauty company making cosmetics and personal-care products. Useful as an alternative to Rare Beauty specifically for cosmetics and makeup.

Canadian Indigenous-founded cosmetics company. Useful as an alternative to Rare Beauty specifically for cosmetics and makeup.

Independent Victoria beauty company producing refillable and low-waste cosmetics and skincare. Useful as an alternative to Rare Beauty specifically for cosmetics and makeup.

Canadian family-owned cosmetics brand with broad makeup and skincare ranges.

Canadian Indigenous-founded cosmetics company.

Toronto-founded skincare brand replacing Revlon's skincare rather than colour-cosmetics range.

Manitoba family beauty company making cosmetics and personal-care products. Useful as an alternative to Saie specifically for cosmetics and makeup.

Canadian Indigenous-founded cosmetics company. Useful as an alternative to Saie specifically for cosmetics and makeup.

Independent Victoria beauty company producing refillable and low-waste cosmetics and skincare. Useful as an alternative to Saie specifically for cosmetics and makeup.

Ontario razor company producing precision-machined reusable safety razors Useful as an alternative to Schick specifically for reusable safety razors and shaving hardware.

Edmonton-based maker of precision-machined safety razors Useful as an alternative to Schick specifically for reusable safety razors and shaving hardware.

Calgary natural personal-care company selling deodorant, hair care and body products. Useful as an alternative to Secret specifically for deodorant.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Secret specifically for deodorant.

Canadian personal-care and household-products brand focused on body, baby and cleaning products. Useful as an alternative to Secret specifically for deodorant.

Rocky Mountain Soap Company

Canadian natural body-care and soap company with its own manufacturing in Canmore Useful as an alternative to Softsoap specifically for hand soap and body wash.

Canadian personal-care and household-products brand focused on body, baby and cleaning products Useful as an alternative to Softsoap specifically for hand soap and body wash.

Montréal-rooted fragrance-free household and personal-care company offering laundry, dish, surface-cleaning and body products Useful as an alternative to Softsoap specifically for hand soap and body wash.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care Useful as an alternative to Speed Stick specifically for deodorant.

Nelson, BC maker of toothpaste and deodorant with refill options Useful as an alternative to Speed Stick specifically for deodorant.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Sun Bum specifically for sunscreen and sun care.

Canadian personal-care and household-products brand focused on body, baby and cleaning products. Useful as an alternative to Sun Bum specifically for sunscreen and sun care.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to Supergoop! specifically for sunscreen and sun care.

Canadian personal-care and household-products brand focused on body, baby and cleaning products. Useful as an alternative to Supergoop! specifically for sunscreen and sun care.

Canadian reusable period-care brand offering washable pads and period underwear Useful as an alternative to Tampax specifically for reusable period care for consumers seeking to replace disposable tampons.

Canadian personal-care and household-products brand focused on body, baby and cleaning products. Useful as an alternative to The Honest Company specifically for baby skin care and family personal care.

Canadian natural personal-care brand offering toothpaste, deodorant, sunscreen and skin care. Useful as an alternative to The Honest Company specifically for baby skin care and family personal care.

Canadian skin-care company known for plant-based eczema and moisturizing products. Useful as an alternative to The Honest Company specifically for baby skin care and family personal care.

Canadian reusable period-care brand offering washable pads and period underwear. Useful as an alternative to Thinx specifically for reusable period underwear and menstrual care.

Canadian women-founded period-care brand offering tampons, pads, liners and menstrual products. Useful as an alternative to Thinx specifically for reusable period underwear and menstrual care.

Canadian period-care company offering pads, tampons and liners. Useful as an alternative to Thinx specifically for reusable period underwear and menstrual care.

Canadian reusable period-care brand offering washable pads and period underwear Useful as an alternative to U by Kotex specifically for reusable menstrual pads and period underwear.

Vancouver-founded, Canadian-owned online eyewear company with prescription glasses and contact lenses. A direct Canadian alternative to Warby Parker for online eyecare.